Posts by netgeekzcayman

How to Create a Social Media Content Strategy

Content is the heart of any social media strategy – neglecting to create valuable and engaging social media content will leave you extremely frustrated with your results.

And while creating a social media content strategy isn’t rocket science, many brands miss the mark, and fail to deliver on what users are seeking from companies when engaging on social channels. To create a social media content strategy, brands absolutely need to create content that users want to consume.

So, what do consumers want from brands on social media? A recent study has interesting findings:

72% of consumers want discounts or sales
60% of consumers want posts that showcase new products/services
59% of consumers want posts that inform
56% of consumers want posts that entertain
49% of consumers want posts that inspire
41% of consumers want posts about company happenings

By understanding what users want to see in their feeds, brands can create more effective content strategies, which will help to maximize your social media success and business impact.

When building out a content strategy, we recommend approaching it in three defined phases: ‘Planning’, ‘Publishing’ and ‘Measuring’.

1. Planning
In the planning phase, brands should keep in mind what they have to offer as an entity, and present those elements through the lens of what consumers want. In short, process what makes your brand special and present that story with elements of education, entertainment inspiration and provide value.

You should always align your social media content strategy with these concepts. While it’s tempting to always talk about what you offer, be conscious that there’s much more to the conversation than just your brand.

Consider the third party sources you might want to include in your content plan, and don’t be shy to showcase like-minded (and non-competitive) branded content.

2. Publishing
Once your planning is wrapped up and you know what your overarching messaging will be, you’ll next want to draft content in an organized way.

We highly recommend employing a Social Media Content Calendar. A content calendar enables you to set a visible plan on what kind of content is going to be published and when.

When building your calendar, there are a few elements we highly recommend:

Day – This tells you which day of the week the content will be published
Date – This tells you the date the content will be published
Topic – This tells you the topic of the content piece – very useful when trying to ensure your content strategy is dynamic and diverse (it’s easy to accidentally be repetitive)
Message – This is the copy of your post – be sure to spell check
Notes – This section is where you can include reminders, hashtags or anything else that you might need to remember when it comes to publishing your content
Image – Place the link to the image that goes with your copy here. We typically use Google Drive to host these files, but you may store the images locally, which is fine. Just place that location here
Once your social media content calendar is set, you can then begin to publish. We recommend a social media management platform like Sprout Social to schedule content in advance. Very useful.

It also goes without saying, but after your content is published, you’ll want to keep an eye on engagement, and reply appropriately.

3. Measuring
Sure, Planning and Publishing might seem like the only two actual steps in a social media content strategy, however, in order to optimize your efforts, you have to also measure as much as possible.

In this phase, you’ll want to take a top-level view of your data for a set time period, in order to determine which performed the best. A key thing to keep in mind here is that different content pieces might have different objectives – for example, a meme that’s intended to entertain should be judged by engagement, whereas a post that links to a blog post should be judged by clicks.

For those new to social media measurement, here are the key performance indicators we recommend tracking when it comes to analyzing your social media content strategy:

Impressions – The amount of times people saw your content.
Engagements – The amount of reactions, comments and shares your content wins.
Clicks – The amount of times links in your content get clicked
To improve anything, in work or life, we must measure it. Measuring your social media content strategy gives you the ability to optimize against what is working well and remove content that isn’t resonating with your audience.

These are the basic, fundamental steps you need to have in place for an effective social media content strategy. There’s obviously a lot of depth to each, and you can take it as far as you need, but without some level of planning in place, you’re simply not going to maximize your social media marketing results.

12 Analytical Tools For Social Media

Analytics is at the core of any marketing strategy, and social media marketing, of course, is no exception. Quite the opposite – digital marketing, with its array of platforms, ad and promotional options might actually require more measurement and analysis than any other marketing activity.

In order to maximize your campaign performance, you need to measure your every effort. As the saying goes – what can’t be measured, can’t be improved.

For this reason, I’ve put together a list of powerful social media analytics tools to benefit your campaigns. Used well, these apps will help you clarify how good your social media marketing strategy is, and highlight any problems and tendencies which are impeding your success.

Basically, these tools will give you the numbers you need to develop an effective social media marketing plan. Check them out, and find the right analytics tool for your organization.

1. Awario

Awario is a social media monitoring tool with powerful analytics elements. The tool analyzes online mentions of your business in order to provide you with statistics on mention growth, reach, a list of mentions’ languages and locations, their sentiment and where on the web they’re occurring.

Awario also analyzes people on social media who’ve used your keywords – be they your brand keywords or your industry keywords – and displays a list of social media influencers in your niche.

And by creating alerts (e.g., one for your brand and another two for your main competitors), you can get a step-by-step comparison of your social media performance against that of your competition. Awario can also display a “share of voice” graph, which shows how much ‘online buzz’ your business is generating by comparison to your main competitors.

Price: Starts at $29/mo. Sign up for a free 14-day trial here.

2. Snaplytics

Snaplytics provides detailed performance data for Instagram and Snapchat, including insights on Stories and overall follower growth. With Snaplytics, you can easily see which acquisition methods work best, and what causes spikes and falls in engagement levels, helping to optimize your platform approach.

You can also create custom reports and export data in a CSV file.

Price: Contact for pricing or start a free 14-day trial here.

3. Squarelovin

Squarelovin is an analytics tool made specifically for Instagram – the tool tracks likes and followers, reviews post performance and measures overall profile engagement. It also highlights the best times to post, best filters to use and hashtags, along with a history of your posts, broken down by hour. You can also get more insight into your audience’s preferences and interests.

Price: Freemium, create a free account here.

4. Rival IQ

Rival IQ analyzes posts, likes, and comments from all the major social media channels, including Facebook, Instagram, Twitter, and Pinterest. The platform is integrated with Google Analytics, enabling it to display a comprehensive picture of how your customers get to you, and what they do when they arrive.

Rival IQ analyzes Facebook and Instagram ads separately, to help ensure that you’re getting the most out of them, while it can also provide competitive insight on the same, so that you can see what’s working for your competition, and learn from their tactics. For Instagram, the tool shows demographics, unfollowers and active times for your audience.

You can also set up automatic reports that will arrive regularly in your inbox.

Price: Starts at $199/mo. Start your free 14-day trial here.

5. Union Metrics

Union Metrics monitors Twitter, Facebook, and Instagram, and analyzes a whole range of metrics. It provides insight into which content is performing best across each platform, the times when your audience is most active throughout the day, and who your key influencers are. On top of that, Union Metrics also tracks relevant trends to give you ideas for new content. In the most expensive plan, there are also language and geo reporting options, as well as full data export.

The tool also offers competitor analysis, and can show you comparative share of voice within your niche.

Price: Starts at $49/mo. Request a trial here.

6. Keyhole

Keyhole is a social media monitoring tool which also provides deep analytics for Twitter and Instagram. The app provides access to a range of metrics, all in visually appealing graphs – at a glance, for example, you can learn the total number of posts which include your target keywords, and how mention volume has changed over time. Keyhole also displays engagement data, sentiment, hashtag usage trends, and reach stats.

The tool also provides insights into influencers and trends within your niche, as well as audience demographics, languages and locations.

Price: Starts at $199/mo. You can sign up for a free 7-day trial here.

7. Hootsuite

Hootsuite is one of the most popular social media management tools, and analytics is a big part of what the platform provides. Through Hootsuite’s various tools, you can get key metrics from Twitter, Facebook, and Instagram, including audience and post insights and performance data, all presented in easy to use graphs and charts.

In addition to this, Hootsuite also provides helpful tracking and performance insights for larger social teams – Hootsuite’s team management tools provide data on various elements, including how long it takes for mentions, comments and private messages to be responded to and resolved.

All reports by Hootsuite are customizable, and all the available metrics are easy to export and share with the team members and/or clients.

Price: Starts at $19/mo. You can sign up for a free 30-day trial here.

8. Sprout Social

Much like Hootsuite, Sprout Social is a social media management platform which provides its users with helpful analytics. The tool measures performance and engagement across Facebook, Twitter, Instagram and LinkedIn, and compares your data to that of your competitors. Sprout can also identify your best performing content, and show you how your ads are performing by comparing paid versus organic impressions and fans gained.

Recently, Sprout also acquired a social analytics firm Simply Measured, making its analytics component more robust.

Price: Starts at $99/mo. You can sign up for a free 30-day trial here.

9. Tailwind

Tailwind is a management and analytics tool for Pinterest and Instagram – Tailwind enables you to track followers, boards, repins, likes and comments. The tool also provides insight into audience engagement, including when your followers are most active, helping to optimize performance. The app also analyzes trends, ad revenue and traffic from Pinterest with an easy Google Analytics integration.

Price: Starts at $9.99/mo. You can try the tool for free by signing up with Instagram or Pinterest.

10. Sotrender

Sotrender is a powerful social media analytics tool which highlights where conversations about your brand take place, which content performs best and how your audience engages with each. The tool covers Twitter, Facebook, Instagram, and YouTube, and it analyzes competitors’ performance as well, making it easy for you to compare your results.

Based on the performed analysis, the tool also provides tips on what to improve in your marketing strategy.

Price: Starts at €49/mo. You can sign up for a 14-day free trial here.

11. Wiselytics

Wiselytics is a social media analytics platform that offers loads of information for free. It covers Facebook and Twitter only, but it displays all the key metrics for these two platforms, including reach, engagement, and amplification over time. It provides the same for competitors, and can identify the topics that are most popular with your audience.

Wiselytics generates editable PowerPoint reports in just one click in one of six languages.

Price: Freemium, create a free account here.

12. Socialbakers

Socialbakers analyzes your audience’s interests, the content that performs best, finds social media influencers, monitors mentions of your brand and measures the sentiment behind the mentions. Based on the data it gathers, Socialbakers tells you who your buying personas are.

In the paid version, Socialbakers covers Facebook, Twitter, YouTube, LinkedIn, Instagram, Vkontake, and Pinterest. The tool lets you export data in all possible formats (PPT, CSV, PDF, PNG) and create custom reports.

Price: Price on request, choose your plan & try for free here.

Conclusion

As you can see, there are plenty of social media analytics tools to choose from. I encourage you to try as many as possible – thankfully, most of them have a free trial – and choose the ones that are best for your business. Your choice will depend on your budget, your preferred social platforms, and of course, your goals.

How much stats can you handle? How much do you need to create an ultimate social media marketing strategy? Only you can tell.

Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool

This is an interesting one – Instagram looks to be rolling out a new option which would enable users to share a direct link back to an Instagram Story, providing a new way to boost Stories awareness and engagement.

Spotted by user Lindsey Gamble, the new option looks to provide a separate URL for an Instagram Story – either your own or someone else’s.

The addition could be a big bonus for brands who are looking to maximize their investment in Stories creation. Part of what’s initially caused some businesses to hold off on going all-in on Stories is the ephemeral nature of the option, with that content you’ve worked hard to create – and/or paid good money for – disappearing after 24 hours. The addition of Stories Archive and Highlights in late 2017 changed this, while more recently, Instagram’s also been looking to add in more ways to help brands raise awareness of their on-platform content, including Nametag Codes and simplified Stories cross-posting to Facebook.

The ability to share your Stories via a separate link was actually rolled out on Snapchat early last year, though limited to only certain Stories. Given that, it’s actually surprising Instagram has taken so long to catch up – they normally replicate Snapchat’s features at a much faster clip.

The Promote tool, available via the ‘More’ menu at the bottom right of your Stories frame, enables users to either drive traffic to their website, to their Instagram profile or to prompt viewers to send them a message via their Direct inbox.

Given parent company Facebook’s broader emphasis on Stories, it makes sense for Instagram to be rolling out these tools, and both could have significant implications for brands looking to make best use of the option.

The capacity to drive traffic back to your Stories via other social networks – or even via your website or e-mail newsletter – could be hugely beneficial for brand use, while Stories promotion could also provide another avenue to boost interest in your content, even if, initially, some users might be a little surprised by Stories content from profiles they don’t follow appearing in their feed.

5 Ways to Generate More Engagement (and Reach) on Facebook

Facebook organic reach and engagement has taken a significant hit in recent times. That’s not great news for brands looking to use the platform to generate business, but reminding yourself of some basic engagement “hacks” can be a good way to increase your Facebook traction with the fans you already have.

This is important, because nurturing your current audience will lead to more success in attracting new followers. In this post I’ll highlight a few ways to “trick” the Facebook algorithm to help generate more engagement from your fans, and therefore more reach to new audiences.

1. Try posting links in the first comment

Now, I haven’t tried this one personally, but I’ve seen other big players in the social media space use this tactic.

Here’s a little background on why this is a good idea – Facebook likes to keep people on its platform. This means that Facebook’s News Feed algorithm doesn’t particularly like posts which take people to an outside website, so any post with an off-platform link could, theoretically, be penalized, and shown to fewer people within your audience.

As an alternative approach, you could try creating a longer form caption, then letting your audience know that if they want more information they can find the link in the first comment on the post.

Again, I don’t have any definitive data on this, but it’s something to consider in your experiments.

2. Post engaging content in between website links

My second tip is a little more obvious, and really, an old-school Facebook marketing strategy – though it remains a solid one.

The first step is to get to know your audience – research similar Pages, pay attention to your analytics and understand what it is that your followers like and respond to. Then, you should look to create content which is super engaging, before you even try posting any of your own links.

This principle behind this is that since you’ve posted amazing content that your audience loves before you’ve sought to use the same to drive website traffic, the algorithm will look at your Page content more favorably, because it will know that you’re already driving significant engagement. Therefore, your posts with links will, ideally, be granted the same reach benefits.

3. Use Messenger Bots

Using chatbots and Facebook Messenger to communicate with customers and keep fans updated is one of the new hot topics in social media marketing. Connecting through Messenger gives you the opportunity to interact with people who may not like your Page (yet), and I’ve seen some really great Messenger bots which link you to different content based on your responses (I’m currently giving one a spin on my own Facebook fan page).

Messenger bots can be used for lead nurturing, retaining customers, and sharing your knowledge. Although chatbots may seem a little daunting to set up (the thought deterred me from trying for a while), there’s a range of some tools that can make this easier on you.

Within your Facebook Page messaging option, you can set up instant replies, and replies to frequently asked questions. For a more robust messenger chat bot you can try a third party service.

4. Try videos and live videos

I can’t stress the importance of incorporating videos into your social media strategy enough – it’s not so much that the News Feed Algorithm loves video necessarily, but videos are just a more popular form of content to consume.

Using tools like Adobe Spark PostQuikVideoshopBoomerang and Hyperlapse can make the process of creating quality videos for your posts easier – Facebook even has some built-in video creation tools (including the slideshow post option and video effects for boosted posts).

But the easiest way to dive into videos is by going live. Live-streaming creates a sense of urgency, while it’s also a pretty simple way to interact with your audience without needing a fancy set up.

5. Boost Posts

You might not want to hear this, but boosting posts is also a viable, and effective, way to increase your Facebook audience engagement.

The positive is that you don’t need a huge budget. Try putting some money behind posts which organically perform well. The key here is to target the right audience effectively – you can target people who follow your Page, or anyone who’s engaged with your Page in the past.

This type of targeting is efficient because you’re reaching people who are already familiar with your work, and will most likely be happy to see more from you.

Will you try these “hacks” to help you with the Facebook algorithm and get some engagement back from your current followers? Remember this year we should focus on the audience we have, and the new eyes will follow.

China cracks down on Twitter users critical of its government

It won’t surprise you to hear that China keeps a tight lid on homegrown social networks, but it’s now doing more to stifle free expression on outside networks, too. The New York Times reported that Chinese law enforcement recently began a crackdown on residents who post criticism of the government on Twitter, even though the service is officially blocked inside the country. Police have threatened action, interrogated activists for hours and detained at least one person for 15 days.

And when officials demand that tweets disappear, they don’t necessarily take “no” for an answer. When human rights campaigner Wang Aizhong refused to delete his tweets, someone hijacked his account and deleted 3,000 of his messages. While there’s no confirmation of who was responsible, Wang put the blame on government-linked hackers who insisted on silencing him.
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The likely aim, as you might imagine, is to maintain the ruling party’s authority and control the country’s image. China is happy to use Twitter and other foreign social networks to promote its official point of view, but doesn’t want its residents to challenge that view on those same networks. And unfortunately, that makes life even more difficult for activists who may lose access to one of their few remaining public outlets.

Twitter will test new conversation features out in the open

Twitter is launching a new program to let users reshape how conversations on its site look and feel, the company announced today in an interview with Engadget at CES 2019. The idea is for users to try out new organization and context features with their followers, such as the status updates and “ice breaker” tweets we saw being tested last year, which are designed to encourage people to talk to each other. Twitter is set to start testing the program in the coming weeks, and while anyone will be able to apply to join, only a few thousand users are actually going to get in.

If you’re chosen to participate, Twitter is going to ask for feedback on features you’re testing and then use that to see what’s working (or isn’t) before rolling them out to everyone else. Staples like hashtags and @mentions were built by the Twitter community, and the company wants that to continue to be the case — especially as CEO Jack Dorsey has said that his main focus is to “increase the health of public conversation” on the site. Since last year, one of the ways Twitter has been trying to be more transparent is by tweeting updates on products it’s building, in an effort to get continuous feedback from users.

While Twitter already has an Experiments Program, this new one will give participants the ability to share what they are seeing openly with people on their timeline. They’ll also get to try a number of variations of experimental features and, of course, give continued feedback through the entire development process. “We want to develop a service for the people that are using it, and we have to involve people in that way,” Sara Haider, director of product management at Twitter, said on the Engadget CES 2019 stage. “We have a platform that the world uses to speak their mind, why not use that as part of our development process?”

“We have a platform that the world uses to speak their mind, why not use that as part of our development process?”

She said that, as great as Twitter is for conversations on a wide range of topics, sometimes users need to work around the product to make it work for them. A perfect example of that is when people are at an event like CES and they change their username to reflect that. That’s where having a feature like status update could come in handy, Haider said, since it can help give your followers context about what you may be tweeting about in the next week or so: “We want to turn these kinds of things into features for everyone.”

Haider also touched on Twitter threads and how those could be improved through visual flourishes, including indentations and collapsing replies to only highlight the ones you’re interested in. If you’ve ever come across a popular tweet, you know how messy it can get to keep up with a conversation. Twitter is aware that’s something it can improve on and, with the upcoming beta program, you may have a chance to shape how those features work on the site.

“We’re making some pretty big changes to the way conversations look and feel on Twitter, and we don’t want to just unveil that one day and what if you don’t like it or it’s not working for you?,” said Haider. “We really want to bring our community along for this journey and be a part of this. We want to this kind of thing more often.”

Of course, not every conversation on Twitter is exactly positive, but Haider said that safe and healthy interactions are the company’s number one priority.” The investments and thinking we do around health,” she said, “permeate into all of our product decision-making and how we think about what products we are building.” As far as those editable tweets people keep asking about, Haider said she has nothing to say about that right now, only that Twitter “is always working on ways to make the experience better.”

Tumblr will start blocking adult content on December 17th

Tumblr has announced that it will no longer allow adult content beginning December 17th. The site, which is owned by Engadget’s parent company, says that content includes “photos, videos or GIFs that show real-life human genitals or female-presenting nipples and any content — including photos, videos, GIFs and illustrations — that depicts sex acts.” The move comes just after Tumblr’s app was removed from the App Store, reportedly because of images of child sexual abuse that made their way onto the site.

In a statement, Tumblr said at the time that while it scans every uploaded image against a database of known child sexual abuse material, images that hadn’t yet been included in the database were found on its site. It removed the content and reiterated that it had a “zero tolerance policy” against that type of material. But during that same time, Tumblr was also reportedly removing other posts featuring adult content, which some people believed to be a response to the App Store removal.

“As Tumblr continues to grow and evolve, and our understanding of our impact on our world becomes clearer, we have a responsibility to consider that impact across different age groups, demographics, cultures and mindsets,” the company said in a statement about its decision to ban adult content. “We spent considerable time weighing the pros and cons of expression in the community that includes adult content. In doing so, it became clear that without this content we have the opportunity to create a place where more people feel comfortable expressing themselves.”

Some content will still be allowed under the new rules, including breasts in the context of breastfeeding, birth and health-related situations, as well as erotica, nudity related to a newsworthy event and nudity in art. Those whose posts have been flagged as having adult content will be notified, and they’ll be able to appeal Tumblr’s decision. Adult content posts will be reverted to a private setting.

“We’re relying on automated tools to identify adult content and humans to help train and keep our systems in check,” said Tumblr. “We know there will be mistakes, but we’ve done our best to create and enforce a policy that acknowledges the breadth of expression we see in the community.” The company added that it plans to be “as transparent as possible” with its users regarding any decisions it makes going forward.

In 2016, Indonesia banned Tumblr for hosting pornographic content, and last year the company introduced a safe mode that allows users to hide sensitive material from view.

 

Source: https://www.engadget.com/2018/12/03/tumblr-blocking-adult-content-december-17th/

Instagram cracks down on fake likes, follows and comments

Instagram announced today that it’s cracking down on the use of third-party apps to boost growth. The company said that apps that generate fake likes, follows and comments violate its policies and going forward, those who use these sorts of apps will be prompted to stop. “We’re taking a number of steps to limit this kind of unwelcome behavior,” Instagram said. “Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others.” They’ll also be asked to change their passwords.

Instagram said that it has built machine learning tools that are capable of spotting which accounts use these types of third-party apps, which often ask for users’ passwords in order to dole out fake interactions on their behalf. Those who continue to use these apps will “see their Instagram experience impacted,” the company said. Instagram told TechCrunch that those impacts could, for example, be limited access to certain features.

This move follows Facebook’s actions against accounts engaged in inauthentic activity, which are typically the sorts of accounts linked to misinformation campaigns on the platform. “Since the early days of Instagram, we have auto-detected and removed fake accounts to protect our community,” the company said. “Today’s update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways.”

Twitter sunsets the ability to create Moments on mobile

Starting on October 23rd, you’ll have to go straight to Twitter’s website if you want to create a Moment. The platform has killed the ability to create Moments within the iOS and Android apps, because it’s apparently not seeing a lot of use. “When features aren’t used as often,” it explained on Twitter Support, “we’ll remove them, so we can focus on building other products you’ll love.”

Moments gives you a way to stitch multiple tweets (including ones with images and videos) together to tell a story, impart a message or provide event recaps. They’re curated stories that live within their own tab. Twitter didn’t explain why it’s spending time and energy pulling the feature out of the apps if it’s not seeing a lot of use in the first place. It’s possible that the company came to the conclusion that maintaining the feature for mobile would take too much effort and is more trouble than its worth.

Source: https://www.engadget.com/2018/10/10/twitter-moments-on-mobile/

Researchers say Facebook’s anti-fake news efforts might be working

Since the 2016 US presidential election, social network sites have acknowledged the issue of fake news as well as their roles in spreading it. Companies like Facebook and Twitter have made efforts to address the problem, instituting a number of measures aimed at stemming the spread of misinformation and disincentivizing those that spread it. But how useful have those efforts been? Researchers at Stanford University and New York University say at least in Facebook’s case, they may be working.

The researchers looked at 570 websites that groups like PolitiFact and FactCheck have noted as sites that produce false news stories, and they gathered the monthly Facebook engagements and Twitter shares of the articles those sites published between January 2015 and July 2018. They found that leading up to the 2016 election, fake news interactions increased on both platforms. However, a few months after the election, Facebook engagements fell by more than 50 percent while Twitter shares continued to increase. To compare, interactions for the top major news sites, small news sites and business and culture sites remained largely stable over that same timeframe. That suggests that the efforts made by Facebook have had a measurable effect on the spread of fake news.

The team makes clear that their findings are not definitive and they note a few limitations that have to be taken into account when interpreting the results. First the selection of websites could be prone to selection biases and it’s almost certainly not a comprehensive collection. Further, the stories from the chosen sites could be more prone to interactions on one social network over the other. Also, because PolitiFact and FactCheck work with Facebook on its fake news efforts, the sites they list as being peddlers of fake news could be those that Facebook is aware of and pointedly addressing while others not included in the study could be slipping by.

However, they also found that the ratio of Facebook engagements to Twitter shares changed over time when it came to the fake news sites, but not the other types of websites. During the election the Facebook to Twitter engagement ratio was 45:1 and two years later it had declined to 15:1. “We see the comparison of Facebook engagements to Twitter shares as potentially more informative,” write the researchers. “The fact that Facebook engagements and Twitter shares follow similar trends prior to late 2016 and for the non-fake-news sites in our data, but diverge sharply for fake news sites following the election, suggests that some factor has slowed the relative diffusion of misinformation on Facebook. The suite of policy and algorithmic changes made by Facebook following the election seems like a plausible candidate.”

But even if engagement with fake news is on the decline on Facebook, it’s still high, the researchers note. In July, there were still around 70 million engagements with the study’s fake news samples per month. Others have noted that fake news is still an issue for the platform as well.

Facebook’s work may or may not be having an effect, but this study presents some evidence that it could be. And if true, that would be good news for those concerned about misinformation and certainly for Facebook.

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