Tag Archives: instagram

7 mistakes to avoid when optimizing your Instagram account for SEO

Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results.

Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines.

SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers, boosting engagement rate, and enhancing sales. Instagram is perfect for optimization because it works like a small search engine so SEO is valid there as well.

Instagram ranks well-optimized pages higher and this attracts more active followers, drives engagement and improves page trust score. In turn, all this leads to an even higher ranking.

Though SEO for Instagram pages may seem easy to do, many marketers and business owners make several common mistakes when optimizing a profile. Below, we’ll talk about these missteps in detail and learn how to avoid them in upcoming campaigns.

1. Your Instagram page is not cohesive

One of the unwritten rules of Instagram management is to create a cohesive feed. The posts you upload on the platform should be logical in terms of visual concept, timing, captions, and hashtags.

But consistency isn’t something that can be accomplished overnight. You need to take time and think through each caption, the relevance of tags, the whole grid layout style and posting frequency. To streamline this process and plan your Instagram posts and stories, you can use Combin Scheduler, a tool for Instagram content planning.

With this app, you can create optimized captions, make different groups of hashtags and edit your current Instagram campaign — days and weeks before actual publication.

To meet your business goals, publish as often as you can and maintain a consistent posting frequency. There is no ideal posting occurrence and no perfect time to distribute the content, but you can find yours while testing various approaches.

2. You don’t use relevant hashtags

A typical Instagram optimization challenge is to use hashtags that are appropriate for your post — and business. On social media, they work as search queries.

It appears rather straightforward to choose related hashtags, but in reality, brands and marketers make these two crucial missteps:

They include irrelevant hashtags
As the name implies, these hashtags match neither your business nor a specific post. If you have ever noticed the small number of impressions your post gained from hashtags, you already know what it means: your content is not what people expect to see when they are searching by a specific tag.

If you use hashtags for Instagram optimization (and you should), do some research before placing them under your posts. You can do that with Combin Growth. With this tool, you will find hashtags that reflect your current publication or the whole business and discover tags used by your competitors.

Instagram hashtag tips could fill an article all by themselves, but let us share a small hack with you here: check what hashtags your competitors or accounts with similar content choose. Don’t use popular tags — those with over 100,000 posts. Otherwise, your content will disappear in a changing feed.

3. You don’t change the location tags

Brands that run their businesses online or offer worldwide shipping make this mistake. When your work is bound to a specific area — like the coffee shop from the previous example — you probably don’t have many location tags to choose from, because you’ll attract an irrelevant audience. But still, some creative location will draw people’s attention.

In all other cases, if the business goes beyond a specific place and you’re interested in attracting the audience from different cities or countries, you should change your location tags every so often.

4. Your username is not searchable

Your Instagram username is a major keyword that should be short, readable and distinctive. Help your audience understand what the username implies and don’t include any irrelevant symbols in it. You should write the username in the language your target audience is more likely to search for it.

5. You don’t use Alt Text on Instagram

Another Instagram feature that you can apply for SEO purposes is Alt Text. This function was initially designed to allow visually impaired people to enjoy Instagram content. Yet, marketers now use it for optimization.

To find this tool, scroll down the screen on the page with a caption while posting your new content. At the bottom of the page, you’ll see Advanced Settings. Press it and head over to the bottom of the page until you see Write Alt Text. Tap this button and create a description of what’s in your image, for instance, “brunette long dyed hair.”

Next time, when somebody looks for brunette long dyed hair on Instagram, they will get your content in the results.

6. You don’t include keywords in your bio

This is an additional and necessary part of your Instagram SEO strategy. Your Instagram bio is the right place to put relevant keywords — both primary and secondary. But don’t overwhelm it with too many keywords, and keep it readable.

7. You don’t include keywords in your captions

Aside from your bio and username, place keywords in captions. But again, don’t inundate your posts with them. You can put the keywords randomly throughout the text as well as set them next to your username as title tags.

For instance, your username is Mary Lewis Jeans Store, and your new post starts with Cyber Monday Jeans Sale — up to 70% OFF! The latter part about the sale is your title tag. This is exactly how it will look in the search engine results — a username and then title tags.

The bottom line

Instagram SEO is not rocket science. All you need to master it is to avoid these mistakes and apply your SEO experience to social media marketing.

Whatever goals you have regarding Instagram marketing, you need to remember that SEO is equally significant on social media as it is on websites. The optimization influences overall Instagram page ranking and its visibility on other users’ feeds. And the Combin solutions are ready to help you achieve these goals.

 

Source: https://marketingland.com/7-mistakes-to-avoid-when-optimizing-your-instagram-account-for-seo-275589

Instagram Growths Outpaces Facebook & SnapChat

eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day by next year. This is a downgrade from the figures eMarketer released during the third quarter of 2018.

“Facebook’s continued loss of younger adult users, along with its focus on downranking clickbait posts and videos in favor of those that create ‘time well spent,’ resulted in less daily time spent on the platform in 2018 than we had previously expected,” said eMarketer principal analyst Debra Aho Williamson.

Facebook and Snapchat usage hits a plateau. After dropping from 41-minutes per day in 2017 to 38-minutest per day in 2018, the average amount of time spent on Facebook has flattened for now. The average amount of time spent on Snapchat has also plateaued according to eMarketer’s forecasts, with adult users projected to spend 26-minutes per day on the app through 2021. (This is also a downgrade from the 28-minutes per day eMarketer originally estimated for Snapchat’s 2019 usage.)

It’s worth noting eMarketer’s numbers are based on users age 18-years and older — meanwhile, Snapchat says it now reaches 90% of all 13 to 24-year-olds and in the U.S. There’s an entire group of users — 13- to 17-year-olds — that eMarketer isn’t including in its data.

Instagram’s expected growth. eMarketer predicts Instagram users will spend an average 27-minutes per day on the app, up a minute from last year. This number will keep growing a minute per year through 2021, according to the research firm. Even with that growth, the average amount of time on Instagram will still lag at least eight-minutes behind the average amount of time users are expected to spend on Facebook two years from now.

Why we should care. Overall, eMarketer reports the average amount of time people spent per day on social networks in the U.S. dropped by nearly 1.5 minutes last year, a number that will remain “virtually” unchanged this year according to eMarketer’s forecasts.

“Gains in digital video viewing are putting pressure on social time,” said Williamson, “And gaming is also creating new competition for user attention.” Williamson said eMarketer cannot confirm if there is a direct cause-effect relationship between the growth in these activities and social media usage, but there does appear to be a threat in terms of user engagement among the channels.

These estimates most likely will have little immediate impact on ad campaign budgeting or results. Social media usage may be flattening, but people are still showing up. And while Facebook growth looks to be flat, the average amount of time users are spending on the site still outperforms the average amount of time users are on Instagram.

For marketers targeting a younger demographic, eMarketer’s report offers little guidance as it is not tracking usage by anyone younger than 18-years old.

 

Source; https://marketingland.com/time-spent-on-facebook-snapchat-remains-flat-but-instagram-sees-growth-261705